UNIVERSAL’S EPIC UNIVERSE: LOGO

Prior to the announcement of Universal’s new Epic Universe theme park, I was tasked with designing a logo to embody the energy of the park. Having been one of the creatives working on this project from day one, I was able to apply sufficient historical knowledge of every iteration throughout the early design process to the creation of this logo. To go into specific details about the design would perhaps reveal too much about parts of the park that have yet to be announced by the parent company Comcast, so for now I will leave you to infer and scry your own theories! Aside from that fact, it was definitely a huge honor to develop a piece of iconography that by now millions of people have seen and highly anticipate.

 

PRODUCT DESIGN

 

BRANDING + MARKETING